My Role: VXD Input
Project Goal: Develop a mood board to set the stage for the new brand direction for PayPal.
Project Description
I was asked by PayPal's Brand and Marketing Team to be involved in early explorations for the new brand, including building mood boards that would eventually influence the final brand direction. As Director of Visual Experience Design, I was also asked to review all of the directions being explored by PayPal’s Brand Team.
On the left is the mood board that I created, and the image on the right shows the final brand direction launched for PayPal, represented in the new homepage design. This first mood board exploration ended up very close in visual tone to what ultimately launched.
“We have discussed creative best practices on multiple occasions, which has led to many good solutions that I could use to improve PayPal Global Brand Guidelines. Skot is both fun and inspirational, I would highly recommend him for any senior creative positions.”
~ Tu Truong, Head of Global Brand Design at PayPal