My Role: WW Design Manager
Project Goal: Refresh the Endless site and elevate the look and feel to attract additional high-end fashion brands.
Project Description
In addition to re-envisioning Amazon Clothing & Accessories, I managed the team for Amazon’s stand-alone shoe and accessories site, Endless.com. Endless.com was created as an aspirational site for brands and customers who did not see Amazon as a legitimate fashion industry player.
Despite it's success, Endless needed a refresh since some labels still felt the look and feel wasn’t elevated sufficiently for their brand. We secured funding and I hired the team to launch the transformation, including Art Director D.J. Baker, and oversaw the successful redesign. The new landing page, above right, was later localized on Javari (the name for Endless in international markets).
“Skot is truly gifted and innovative. He has long term vision and the ability to remain grounded. He is able to function on all levels while keeping his team motivated. He is very well respected and so much fun to work with.”
~ Laura Boothroyd, Photo Studio Producer, Amazon.com