My Role: Design Manager
Project Goal: Elevate the clothing and accessories experience on Amazon.com and make it a legitimate and respected fashion destination.
Project Description
Building on the success of Back-to-School and the Denim Shop, we proved that an increase in fashion sales could be made by changing our approach and using models, better styling and photography. I set out to find the perfect Art Director to lead this dedicated team and give Amazon Fashion a stronger brand and elevate the experience even further.
I found a rare and perfect fit in Jan Dikkers, a Photographer and Creative Director whose background was steeped in fashion with experience spanning BCBG Max Azria to Walmart. Jan specialized in creating fashion brands and understood the internet and possibilities that it had for fashion. We worked closely to make Amazon Clothing & Accessories a more aspirational destination.
“Skot is an energetic and passionate leader with a proven ability to attract and develop a strong team that delivers results. He is a creative thinker and problem-solver; and he is not afraid to roll up his sleeves to get things done. During the time he worked for me, he not only improved the visual design standards across 6+ countries, he created processes and programs that ensured progress was continuous. He is a strong advocate for the customer - and will stand up for what he believes is best for them.
Lastly, Skot is simply a pleasure to work with. He's fun, dedicated, and inspires strong loyalty among his team due to his passion and focus on developing his people.”
~ Gianna Puerini, Vice President at Amazon.com